Wednesday, 9 November 2011Why Aren't We All Trading Electronically?
About the Event
This event discussed a variety of electronic trading and workflow models across all media and the industry's appetite for extending the existing systems further in TV and radio or launching industry-wide services in print, outdoor or online.
This event focuses on trading.
Firstly to consider what we mean by electronic trading and then to ask why this has not moved faster and with more industry consensus in the UK market. Only J-ET (radio) and CARIA (TV) can point to real progress over the last ten years.