Wednesday, 9 November 2011Why Aren't We All Trading Electronically?

About the Event

This event discussed a variety of electronic trading and workflow models across all media and the industry's appetite for extending the existing systems further in TV and radio or launching industry-wide services in print, outdoor or online.

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Themes

This event focuses on trading.
Firstly to consider what we mean by electronic trading and then to ask why this has not moved faster and with more industry consensus in the UK market. Only J-ET (radio) and CARIA (TV) can point to real progress over the last ten years.

Newsline event coverage

MediaOcean, the vision
A dark room and lots of cigarettes

Chair and Panellists

Derek Jones
- Chairman
Managing Director,  MediaTel Group
Graham Heap
Media Product Manager,  Harris Systems Limited
Greg Koerner
CMO,  MediaBank
Henry Lawson
Chairman,  MediaEquals
Douglas McArthur
Managing Consultant,  Planning for Results
Andy Troullides
Chief Media Officer,  IMD
Alan Brydon
Head of Trading,  MPG Media Contacts
Tanzil Bukhari
Head of Buyer Relations, EMEA, DoubleClick Ad Exchange,  Google
Jonathan Gillespie
Group Commercial Director,  GMG Radio
Patricia Kill
Director of Process Transformation,  News International
Jim Marshall
Chief Client Officer,  Aegis Media

Partners

Event Partner

Venue

Specific Media, Central St Giles, St Giles High Street, London

WC2H 8AG

Nearest Underground: Tottenham Court Road (Northern and Central)

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