Tuesday, 22 November 2011The Internet Comes to TV...3
About the Event
This event looked at potential for YouView, arrival of social TV, next generation of PVRs and measurement of TVs
The market is coming to see what Connected TV can offer, so the questions are around pace and extent of adoption now. How fast will consumers take this up; how quickly will advertisers and agencies start making use of the new potential offered ? YouView, Google TV and the thorny issue of advertising-supportive metrics are all waiting in the wings.