MediaTel Group Events

This session included an update and overview on the market by the Decipher team, uniquely combined with plenty of opportunity to see and to use all the latest technology - including the latest Smart TVs (complete with apps).

Much of the focus was around the new advertising opportunities across Connected TV platforms, EPGs and devices.

A full day conference consisting of 5 panel based sessions and scene-setter presentations at RBS.

• What do we mean by Connected TV?
• Are consumers excited, confused or just ahead of us all?
• Is technology leading the media business?
• What is the tipping point in Connected TV for the advertising and marketing community?
• Are we all just waiting for YouView and GoogleTV?

• What are the different business models emerging around Connected TV and VOD?
• How big a part will micropayments or additional viewer subscriptions play in this?
• How important is audience data and who controls this?
• What partnerships are emerging and who needs who most?

• What are the latest developments around EPGs?
• If the tablet or smartphone becomes a remote how does that change second screen usage?
• Social TV and recommendation was the buzz at IBC. How can this help broadcasters and advertisers?
• Are broadcast brands under threat?
• What are the challenges facing agencies?

To sustain investment, the business needs to see advertising around Connected TV and VOD increase substantially. Where will this come from?
• What are the new formats on offer?
• Who can offer enough innovation or scale to entice advertisers?
• Is the EPG a new point of sale medium?
• How far can data-led or targeted sales carry a premium?
• Where will new advertising revenue come from?

We are told that a lack of metrics is holding back online video and will also impact Connected TV advertising. Neither BARB nor UKOM yet serves this emerging market.
• What do agencies and advertisers need most?
• What are BARB's plans to fill this gap?
• Are we likely to see media owners (such as Google) taking this into their own hands?
• Is this a positive move or a threat to industry-based research?
• Can ComScore or Nielson successfully create the online video currency agencies need?