MediaTel Group Events

Platforms, content owners, broadcasters, manufacturers and the confused consumer too - the new broadcast world.

• How are consumer viewing and listening habits changing?
• What is Connected TV? How will it best be sold to the consumer?
• How will broadcasters and programme makers stand out in a world of TV clutter?
• How should VOD be sold to agencies and advertisers?
• The role of the EPG
• Who needs who most? Are these uneasy alliances going to come crashing down?
• Is YouView just too late now or the catalyst to Connected TV taking off?

The power of sport for advertisers and marketers and the opportunities and challenges for digital businesses.

Now we have all this digital data, how can we manage and utilise it.

• The planning, buying, accountability process - how to master it
• So much data - where does a smart agency start?
• Picking your way through the systems available - and integrating data sources
• Is behavioural data still the goldmine?
• Social media measurement tools
• Has UKOM changed advertiser or agency habits?
• What can we expect from mobile and video data and analysis?
• Could legislation still deal online data collection a hammer blow

• What's happening in social media beyond Facebook and Twitter?
• What is the value of a "follower"?
• Does Twitter's ad platform work?
• What will Google's new social platform look like?
• How vital has gaming become in commercialising social media? Are offers now the big driver?
• Why have only a handful of major advertisers taken to using incentivised virtual currency?
• Is social media threatening the market research industry?
• How do we track consumer usage in a meaningful way and how do we measure ROI?
• Why are the majority of advertisers still hesitant about making significant investment in social?
• What makes a good social media campaign?
• Will social media agencies simply be swallowed up by PR and creative agencies?
• Media owners - do you have a social media strategy? If not, where should you start?

• Apps - the issue now is retention and marketing
• Mobile Internet - where are the success stories beyond social media
• What does mobile social networking mean to brands?
• Targeting by location - who is leading the way?
• Engaging media agencies - a question of better data?
• Is m-commerce via mobile proven yet?
• Where does mobile fit in the media mix?
• "Mobile is not going to be a successful display ad channel" - discuss
• What do consumers want - how do consumers want brands to connect with them over mobile?
• How do you measure ad effectiveness?