MediaTel Group Events

• The 'decade of mobile advertising' is now truly here but does the burgeoning interest in this area out way the advertising opportunities?
• Will network limitations and the conflicting interests of key parties mean that potential growth in this area is stifled? Furthermore are the majority of consumers even willing to receive advertising via their mobile media devices?
• Will the next ten years turn into the 'decade in which mobile advertising could have been'?

• Has the digital world changed the relationship between advertiser, agency and media owner? If so is it for the better?
• Has the rush to digital been good for the financial health of the media industry?
• Did the (surprisingly non-digital) election just prove that TV, newspapers and outdoor remain the most impactful and influential media vehicles?
• Social media increases the power of the consumer and UGC changes the consumer's relationship with brands and "publishers".
• Will mobile become a medium or just a directional tool?

Having finally moved beyond the 'privacy debate', can the full potential of targeting technologies finally be realised?
This seminar will aim to discover which targeting technology (behavioural, predictive, semantic or contextual) is is the most effective and ponders whether any of them can truly bring the power of search to online display?

With multi-platform broadcast now firmly here to stay, what impact will increased consumer choice have on broadcast advertising?
This seminar will examine how continuing audience fragmentation will effect advertising campaigns and ask whether potential oversupply will pull down the price of broadcast advertising forever?
Furthermore as consumers now have to search for the content they watch via several platforms will we see a unified platform emerge in the near future?

With mass audiences of highly engaged consumers, the scale of which we have not seen since the heyday of newspapers and television, why are we still struggling to successfully monetise both social media and gaming?
This seminar will examine what the barriers are preventing advertisers using social media/gaming and ask what can the digital sector do to bring advertisers further into the fold?