Wednesday, 17 February 2010The Internet Comes to TV

About the Event

Held in association with Rovi, this event looked at the prospects for digital television, Project Canvas and online television advertising.

Themes

  • The how – the technology /the data
  • Keys to the customer experience
  • Manufacturers v software companies v broadcasters.
  • TV companies think they own the content, but this is the internet
  • Project Canvas – who owns the customer interfaces?
  • What it means for advertising – threats / opportunities
  • What it means for broadcasters

Newsline event coverage

The Internet comes to TV: The killer app for TV is TV
The Internet comes to TV: What can we expect from Project Canvas?
The Internet comes to TV: Project Canvas - a non-entity to advertisers
The Internet comes to TV: Is navigation the key?
The Internet comes to TV: YouTube is "definitely not" the first international TV channel, well, not in the traditional sense
The Internet comes to TV: Simon Daglish discusses online television advertising
"The killer app for television really is television"

Chair and Panellists

Torin Douglas
- Chairman
Media Correspondent,  BBC
Sean Besser
Vice President, Business Development,  Rovi
William Cooper
owner,  informitiv
Bruce Daisley
Head of AdSales,  YouTube and Google
Neil Drennan
Programme Manager,  Project Canvas (ITV)

Partners

in association with

Venue

Haymarket Hotel, 1 Suffolk Place, London

SW1Y 4HX

Nearest Public Transport: Piccadilly Circus (Bakerloo and Piccadilly)
Charing Cross (mainline services, Bakerloo and Northern)

Click map to enlarge

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