Friday, 5 February 2010Future of Online
About the Event
This seminar looked at the future of the online industry - focusing on UKOM and social media.
Themes
- How far will the launch of UKOM (UK Online Measurement) go towards bringing more brand advertisers to online?
- What resources will agencies use for their clients - UKOM, Comscore, ABCe?
- Over-supply still threatens yields. Are media owners able to create a premium market level in online to cover losses in traditional areas?
- Network v Direct. Will the future see power in the hands of more (consolidated) ad networks or will media owners want to grab back sales control?
- Social media is now an accepted part of the mix, but do we really know how to use it yet? Will these sites grow from carriage fees not ad revenue? Or will they just continue to add to the yield issue?
- Online video advertising is forecast to grow fast - are we likely to see a TV buying model develop now?
- Targeting Technologies (Behavioural, Predictive, Contextual, Semantic) - how far can these be taken to grow the market? Are they properly understood?
- Is online becoming too expensive for agencies to administer profitably?
Newsline event coverage
Chair and Panellists
Torin Douglas
- Chairman
Douglas McArthur
- Presentation
Dominic Allon
Simon Daglish
Ian Dowds
Adam Pace
Paul Wright
Partners
Sponsored by
Venue
One Great George Street, London
SW1P 3AANearest Underground: Westminster (Circle, District and Jubilee Lines)
Click map to enlarge
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Photography by Hannah J Taylor
