Thursday, 2 April 2009Future of Media Research
About the Event
This seminar explored issues such as the size of research budgets; measuring and using new forms of technology; and merging market research with customer/purchase data.
1 Keynote panel: 'Can research cope?'
Themes
- What will happen to research budgets (inc. JICs) in the next 18 - 24 months?
- How can you maximise the value of research?
- How can you measure ROI for a research project?
- Is there still scope for innovation in research?
- How does emerging consumer technology make data collection more challenging - can research benefit from using new technology?
- Is online data collection working?
- Online accountability is different - are we trying to fit a square peg in a round hole regarding a currency?
Newsline event coverage
Chair and Panellists
Torin Douglas
- Chairman
Jennie Black
David Brennan
Sheila Byfield
David Fletcher
2 Panel 2: Is media and customer data combined effectively?'
Themes
- Integrating consumer research with customer information - could these be linked more effectively?
- Merging "old" media research with "new" data measurement - are companies missing a trick?
- Utilising customer/crm info to deliver insight - how can we find out more about the consumer?
- Bringing data to life - how to engage an internal/external audience
Chair and Panellists
Torin Douglas
- Chairman
Julian Dobinson
Martin Hayward
Kevin Murphy
John Svendsen
Partners
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Venue
Rutherford Theatre, 76 Portland Place, London
W1B 1NTNearest Underground: Great Portland Street and Oxford Circus
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Photography by Hannah J Taylor
