Advertising campaigns are now created to reach the connected consumer. These campaigns can track the consumer journey across a mix of traditional and digital media; or head straight for screen.. and second screen. Planners and marketers are spending more time trying to define the connected consumer, and track their media habits. Technology companies are sometimes leading, sometimes adapting, sometimes endeavouring to keep up with the consumer.
This event has a strong focus on TV and VOD, but attempts to define the connected consumer, and helps you understand their use of devices and all media. Wherever you work within the media, technology and supplier industries there will be valuable insight and relevant debate involving companies you work with or may soon be working with; or compete with or may soon be competing with!
The event works in two parts. On day one (for half a day) you get to see all the first, second and third screen technology at iBurbia studios in Chiswick. On day two you hear many of the leaders in each field in panel debates covering the connected consumer; business models; VOD: social TV and second screen developments; data and metrics
Companies attending include: Google, Ofcom, Maxus, AOL, Mindshare, Yahoo!, Carat, Walker Media, Channel 4, YouGov, News International and more...
On June 19, 2013 MediaTel Group will be holding our first Connected Consumer Awards (‘The Connies’). The connected industry is growing at a substantial rate, but there’s currently little recognition for those pioneering new advertising and other commercial opportunities powered by innovation in the sector.
Entry deadline extended to 5.00pm on 24 May, 2013
Always one of the most passionate debates, we expect to explore all the key issues facing the newspaper industry right now, including tablets, frees, business models, trading models and systems, and any fall-outs from the Leveson Inquiry.
The panel will contain senior commercial executives from the newspaper industry.
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